New! Ultimate Custom Jewelry Design Experience

Jewelry design center

Ever dream of designing your own jewelry? With our new Ultimate Custom Jewelry Design Experience, you can!

Our design lounge includes more than 100 pieces of jewelry - out of the showcase - that you can try on. Use the cutting-edge 3D design software to customize every detail of the jewelry from stone size, shape, and color to extensive design changes. It's fun!

Once you are satisfied with your masterpiece, Diamond In The Rough Jewelers will create it. You receive a totally unique, one-of-a-kind piece, that you designed!

Stop in today for a free design session.

Sell Your Gold - Get Cash

Highest prices paid in Genesee County.

Where to sell your gold in Genesee

Advanced Engraving

diamond ring

NEW! The latest in laser engraving capabilities create treasured keepsake gifts for every special occasion.


Moissanite ring

Each piece of  our Moissanite collection is a work of art in itself!

1 Hour Jewelry Repairs

jewelry repairs one hour

Expert in-store jewelry repairs with one hour service available.

Jewelry Appraisals

Electronic documentation for insurance purposes while you wait!

Jewelry Showcase

Ultimate Custom Design

custom jewelry